“I’ve never been one to follow the status quo as I find it to be quite boring - In everything I create, I try to find ways to set myself apart from industry standards and break some boundaries along the way,” said Eli Brown. “I could have gone the traditional merch route, but that just isn’t me. To launch a streetwear collection that embodies my style and captures the essence of the origins that made me into the artist I am today feels like the most authentic way I can connect with my fans. My career was literally born in 1992 in the shadows of Bristol’s underground music scene; acid house was in its infancy...hardcore was growing...the dance fabric of the UK had really begun. It was a 92 thing, a time of resistance and rebellion, one which continues to inform my production to this day. This brand is meant to encapsulate that spirit in a new, exciting way and I can’t wait to share this new project with music lovers and style savants alike.”